Marketing Intern
Title:Marketing Intern


Marketing & Communications Intern


Classification: Non-Exempt

Salary Grade/Level/Family/Range:

Reports to: Marketing & Communications Coordinator

Date: 07/30/2015

Revised: 10/3/18



To provide maximum service to the Cooperative and member consumers by creating dynamic marketing programs, publications and communications. To learn the marketing and communications responsibilities as OJT education.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

While learning from On-The-Job experience, the Intern will provide support and assistance to the Marketing and Strategic Services Department in:

Provides support for:

  1. The administration, creation and distribution of the Cooperative’s external and internal publications, planning and coordination of the Cooperative’s annual member meeting, the Cooperative’s youth and outreach programs, the Cooperative’s internal and external visibility and community involvement functions, the Cooperative’s external media relations, the Cooperative marketing, public relations and special projects programs, and administrative assistance with correspondence, reports, filing, cold storage scanning, etc. as requested.




  1. Ethical conduct

  2. Oral and written communication skills

  3. Self-motivation

  4. Tact and Professionalism

  5. Collaboration skills

  6. Innovation

  7. Accuracy

Supervisory Responsibility


Work Environment

This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

This is largely a sedentary role, however the employee may be required to walk or stand occasionally, use hands, fingers to handle, or feel, and reach with hands and arms. The employee is regularly required to talk or hear.


Periodic travel to state and local destinations.

Required Education and Experience

  1. Currently enrolled in junior/senior level classes at the University of South Carolina Aiken to earn a Bachelor’s Degree in a communication, marketing or public relations discipline.

  2. Familiar with Microsoft Office Software including Word, Excel and PowerPoint.

  3. Familiar with Photoshop and industry standard design software such as InDesign or QuarkXpress.

  4. Working knowledge of graphic design and photography.

Preferred Education and Experience

  1. Knowledge of basic uses of electricity and proper application.

  2. Relevant experience in this field of work.


Additional Eligibility Qualifications

  1. Valid Driver’s License.

  2. Legally eligible to work in the United States.

AAP/EEO Statement

Aiken Electric Cooperative, Inc. is an Equal Opportunity Employer. Minorities, Veterans, Females, & Disabled individuals are encouraged to apply.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Due to the nature of an electric utility, all employees are subject to working extended hours, holidays, nights, and weekends with or without notice. All employees of Aiken Electric Cooperative, Inc. may be required to work during Annual Meeting. Additional duties or responsibilities may be assigned


This job description has been approved by all levels of management:



Employee signature below constitutes employee's understanding of the requirements, essential functions and duties of the position.

Employee__________________________________ Date_____________





NRECA Electric Cooperative Employee Competencies


Core Competencies
The knowledge, skills, and abilities linked to successful performance regardless of role or expertise.

Business Acumen
Integrates business, organizational and industry knowledge to one’s own job performance

Cooperative Principles and Practices
Demonstrates an appreciation of the co-op business model

Industry Principles and Concepts
Knows the basic and emerging principles and concepts that impact the energy industry

Business Fundamentals
Integrates knowledge of internal and external business structures and processes into daily practice

Technical Credibility
Keeps current in area of expertise and demonstrates competency within areas of functional responsibility

Political Savvy
Understands the impacts of internal and external political dynamics

Resource Management
Uses resources to accomplish objectives and goals

Service and Community Orientation
Anticipates and meets the needs of internal and external customers and stakeholders

Technology Management
Keeps current on developments and leverages technology to meet goals

Personal Effectiveness Demonstrates a professional presence and a commitment to effective job performance

Accountability and Dependability
Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight

Business Etiquette
Maintains a professional presence in business settings

Ethics and Integrity
Adheres to professional standards and acts in an honest, fair and trustworthy manner

Safety Focus
Adheres to all occupational safety laws, regulations, standards, and practices

Manages own time, priorities, and resources to achieve goals

Self-Awareness / Continual Learning
Displays an ongoing commitment to learning and self-improvement

Interactions with Others
Builds constructive working relationships characterized by a high level of acceptance, cooperation, and mutual respect

Develops networks and alliances to build strategic relationships and achieve common goals

Interpersonal Skills
Treats others with courtesy, sensitivity, and respect

Clearly and concisely conveying information and effectively listening and responding to others

Negotiation and Conflict Management
Manages and resolves conflicts and disagreements in a constructive manner

Cooperation and Teamwork
Works well with others and within teams to achieve goals

Diversity Awareness
Considers, respects, and adapts individual differences

Problem-Solving Exercises good judgment to make well-informed decisions and to develop and implement effective solutions

Is proactive and looks for opportunities to make a difference

Critical Thinking and Decision Making
Uses knowledge, facts and data to effectively solve problems and make decisions

Is able to be an original thinker and go beyond conventional approaches

Resourceful/Achievement Oriented
Focuses on improving performance, meeting or surpassing goals, and producing results

Remains open to new ideas, information, and approaches


External Relations and Communications Competencies
Plans, implements, and monitors communications to position the cooperative as a good corporate citizen and to align with the cooperative’s strategic goals

Key Behaviors

Creates communication using the right mix of practical communication abilities to support the business goals and vision articulated in the communication plan.

Communication to Influence

œ Writing and Editing
œ Clarity and effectiveness; Purposeful Writing - nuances in writing
œ Editing/ Grammar and usage; Knowledge of AP style
œ Language appropriate to specific
audiences & channels
œ Public Speaking and Presentations
œ Social Media

Visual and Digital Media
Creates and develops visual response to communication challenges

œ Graphic Design
œ Print and Web Design and Layout
œ Multi Media Production

Standards and Practices
Adhers to accepted standards of professional behavior.

Professional Ethics
Understands ethics in practice

œ Cultural Competence

Legal and Sourcing Issues
Recognizes and acts in accordance with the law

œ Copyright law; Primary vs. secondary vs. tertiary sources
œ Int'l, national, state & local laws regarding libel, disclosure, trademarks, fair use, First Amend issues
œ Laws covering slander, privacy, regulations, lobbying, tech & social media-privacy issues, digital footprint

Message Development
Uses research, planning, and evaluation methodologies to develop and implement communication plans and programs that support the cooperatives strategic goals.

Uses research methodology or approaches to gather information about stakeholders, industry, and relevant issues.

œ Quantitative & qualitative metrics; Research tools
œ Designs instruments and collects data
œ Plans and interprets research activities
œ Monitor behaviors and outcomes

Develops comprehensive plans.

œ Action plan that reflects the goals and priorities of the cooperative
œ Understands various channels available, selects appropriate options
œ Audience Identification

Utilizes assessment methodologies to gauge results and apply modification.

œ Monitor behaviors and outcomes
œ Quantitative and qualitative metrics at the onset of an initiative
œ Improve efforts by monitoring behaviors and outcomes



Identifies and promotes products and services.

Member services

œ Develops and implements product/service options
œ Evaluates/measures member satisfaction, sales & promotions
œ Oversees brand mgmt & reputation through appropriate messaging, events, donations/sponsorships.
œ Channel Management: traditional print and broadcast media management; social and digital media management
œ Monitors and implements relevant emerging platforms


Brand Management

Information/Channel Management

Social media marketing

Relationship Management Establishes and builds relationship with and between cooperative staff and key external stakeholders.

Employee Relations


Consulting and Coaching
Recommends solutions, helps others to make informed decisions and build communications competence.

œ Recommends appropriate solutions to members
œ Helps others to make informed decisions
œ Training/development of employees to be good communicators
œ Supports to the CEO and executive leadership

Member and Community Relations


Government Relations


Media Relations


Issues Management
Identifies and analyzes potential issues important to the organization and manages communications.

Environmental Scan/Risk Management


Crisis Communication

œ Communicating complex issues

Management Counsel



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